Brand guidelines
The SuiteVenues brand
Everything you need to represent SuiteVenues beautifully — our logo, pattern, colors, and typography, with simple rules for keeping them consistent everywhere they appear.
01 · Logo
Our logo
The SuiteVenues logo comes in two forms: the full wordmark, hand-set in our script logo face, and a compact icon for avatars, favicons, and tight spaces. Every version ships as SVG and high-resolution PNG — use the supplied files, and never retype or recreate them.
- Keep clearspace around the wordmark at least the height of its capital “S”.
- Write our name as one word — SuiteVenues, never “Suite Venues”.
- Scale it proportionally, and never below 24 pixels tall on screen.
02 · Pattern
Our pattern
A repeating motif drawn from the wordmark's script. Tile it as a subtle background texture — at low contrast, behind uncluttered layouts — and always keep the content on top easy to read.
03 · Color
Our palette
Three colors do the heavy lifting: deep Ink for confidence, Iris for warmth and personality, and Mist to let everything breathe. Tap a value to copy it.
Ink
Primary text, dark surfaces, and the reverse-logo backdrop.
- HEX
- RGB
- HSL
Iris
Our signature accent — links, buttons, and moments of emphasis.
- HEX
- RGB
- HSL
Mist
Soft backgrounds, tints, and breathing room between sections.
- HEX
- RGB
- HSL
04 · Typography
Our typefaces
A script for the logo, a grotesk for clarity, and a serif for the editorial moments in between — three voices that make SuiteVenues feel warm and considered.
Pacifico
Our logo font. Reserved for the wordmark alone — it never sets headlines or body copy.
SuiteVenues
Hanken Grotesk
Our main body font. Friendly and legible at every size, from interface labels to long-form copy.
Every gathering deserves the perfect place.
AaBbCcDdEeFfGgHhIiJjKkLl 0123456789
Source Serif Pro
Used for italic styles — the editorial accents that give headlines their signature flourish.
…the perfect place for every occasion.
05 · In practice
Using the brand
Do
- Use the supplied SVG or PNG files at their original proportions.
- Pair Iris with Ink or Mist so text always stays readable.
- Give the wordmark generous clearspace on busy layouts.
- Reserve italics for short, expressive accent phrases.
Don't
- Recolor the wordmark or add gradients, outlines, or shadows.
- Stretch, rotate, or crop the logo, or set it in another typeface.
- Place the primary wordmark on low-contrast or busy backgrounds.
- Use Pacifico for anything other than the wordmark itself.
Need something we haven't covered?
For product imagery, interviews, or custom asset requests, our team is happy to help.